Understanding a brand’s true value is critical to its success – and that means taking a holistic approach in uncovering its uniqueness. Fogarty Innovation came to Six Degrees for help with redesigning their brand identity, which the agency began by holding a series of branding workshops with core stakeholders at the organization. Together they collaborated to develop the brand’s promise and pillars, which informed the visual brand identity during each step of the process.
Once the brand promise and pillars were established, we began the process of designing logo options to present to the client. Of course, a brand’s logo is only a part of the overall branding look and feel, but as a starting point the logo sets the tone and spearheads the rest of the brand visual development.
I began by creating wireframes for the website based on the content, and once the wireframes were approved by the client, I developed a simple design system that included colors, typography, button components with different states, and repeatable patterns such as CTA blocks and the footer block. I created the blocks as master components that could be updated as each instance required.
During the high-fidelity design phase, I created interactive prototypes so all the stakeholders could weigh in on the user flow, content organization, interactive elements and final design.
Here are some of the elements our team created once the brand identity had been firmly established, including the brand guidelines.